The European Union has announced that it will temporarily suspend its tariff increase on American whiskey in an effort to reboot transatlantic relations.

Picture this scenario: a world-famous alcoholic drinks brand launches what it calls a “Tequila-flavoured” product, with the aim of persuading consumers that they are enjoying a drink with the purest expression of the country of Mexico.

Caribbean rum producers have joined forces with French group CIRT-DOM, to help get the best deal for their exports into major markets including the European Union.

A coalition of 20 trade associations representing the US, EU and UK wine and spirits sectors have warned against the introduction of new tariffs.

Italy/Australia: The Conegliano Valdobbiadene Prosecco Superiore Consorzio has welcomed a ban on Australian producers using the term prosecco, under new EU laws. The Consorzio has pledged to continue fighting to get the ban implemented in other countries that continue to make prosecco, like Brazil.

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Ben Branson

Ben Branson on the future of non-alc spirits

In his inaugural column for Drinks International, Branson takes a wider look at the overall non-alcoholic spirits sector to identify which brands will thrive and which won’t survive.

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